Search Engine Optimization
Search Engine Optimization is the process of obtaining optimal search engine and directory placement for a search engine query through regular manipulation of META tags and descriptions, titles, body text content, graphics and page format. All search engines use unique algorithms in their indexing process. With extensive knowledge of the algorithms used by the search engines, Compass Web Site Design is able to configure your web pages to “optimize” where they place in the list of search engine query results.
Additionally, our search engine optimization service identifies the target audience and keywords/phrases currently being used by that audience on the Internet to find your product or service. Utilizing search engine optimization techniques, the web site design strategically incorporates these keywords and phrases so the target audience readily finds the site. This will often result in high search engine and directory rankings.
More and more high tech companies are improving marketing effectiveness by SEO. It’s much more than placing a few meta-tags and submitting to the top search engines. According to experts “93%” of IT buyers start their technology solution research on the Internet.” Increasing numbers of IT services buyers are using search engines to perform technology vendor research. It takes an integrated set of web marketing tactics to ensure a web site is highly visible where prospects are looking. The result is a lower cost per lead/sale than any other marketing tactics.
SEO is becoming a buzzword and organizations are obsessed by it. It is not all submitting to leading engines once and then relax behind to see the website coming in top 10 listings but there are many factors making a website more highly ranked. It is about creating a long term sustained visibility of the website. Once the website is ranked in the top 10 results with major search engines it is more important to maintain that listing. Therefore the changes that are going on in the search engine industry should be known to cope up with them.
| Types of advertising |
Overall satisfaction |
Return on investment |
| Paid listings (Overture, Google) |
41% | 29% |
| Opt-in e-mail | 33% | 24% |
| Paid inclusion | 31% | 23% |
| CPC banners | 21% | 16% |
| CPM banners | 19% | 12% |
Without smart promotion, even a great website will fail. We focus specifically on how to succeed in website Design, website Optimization, and Website Promotion. Over the past years, our program has been thoroughly tested with all the major search engine optimization and submission companies and has proven highly successful for our clients.
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