Search Engine Methodology
Web Site Audit
An analysis of factors on the website, that tend to either positively affect or adversely influence the search engine listing of the website. The objective of the audit is to enable us into identifying how your site can be optimized and where changes, if any, need to be made. In order to understand your positioning within your marketplace on the Web, you need to know how your top competitors are doing – and what they’re doing – when it comes to search engine optimization (SEO) strategies.
The factors we consider are mentioned beneath:
Outside Factors (Factors that are visible to the eyes of a surfer)
- Splash Pages
- Link Structure
- Site Map
- Design Aesthetics
- Design Consistency
- Load Speed
- Keywords in Content
Page Related Factors (Those that are seen by the search engine spiders in the code of the site)
- Splash Pages
- Dynamic Content
- Alt Tags
- Title Tags
- Keyword Tags
- Description Tags
Search Engine Optimization Consultation
Based on the website audit, we will identify the factors on your site that need to be modified. We will consult with you to find ways and means of overcoming these obstacles and modifying the website therefore. Also, this stage leads to “keyword identification” by understanding your industry, target market and competitors.
The following would be a few issues we could address together in this phase:
- Advisable number and names of the domain(s) to be registered
- Monitoring Of Competitor
- Discussion on relevance of Advanced Internet Marketing Options
- Other techniques of website promotion
- Text Based Websites
- Mini Web Sites
Keyword Identification & Meta Tags Composition
Based on the competitor, industry and target market analysis, we identify relevant and specific keywords. This phase has become increasingly complex over time with some keywords – the more generic ones, mostly – being competed for by a large number of equally well-designed and optimized websites. Even in pay-per-click search engines, the more relevant, and less generic the keyword – also the least used, the more cost-effective and lucrative the entire exercise becomes.
Getting your web site listed within the search engines is the best way to create a strong presence on the web. Having those listings will drive traffic to your site. Based on the stages 1 (website audit) and 2 (Consultation) we do search engine optimization a website such that it be readily indexed by search engines and directories. Broadly, we take the following features into account:
- Text Content on the Site
- Website Design
- Link Architecture
- Meta Tags in the source of the site
- Static/ Dynamic Content
Submissions to Search Engines & Directories
(Top International, Country-specific and Website Related)
We submit your web site optimized with keyword Meta tags individually to the top search engines, directories, portals, vortals, business sites, regional and your website-specific websites. We will submit manually to the top twenty search engines to provide maximum effectiveness. Also, we conduct a detailed research on your industry as well as regional target market and manual submission of your site to the top 20 country-specific as well as industry-specific search engines and directories.
Link Popularity Building Advice & Consultation
Most search engines consider link popularity as a factor for high ranking of a site. A simple way to achieve link popularity is by submitting the link of the website to Business sites and Portals that would also help the client attract qualified leads. From researching your niche industry and prospecting related web sites to making personal contact and securing targeted links, We’ll provide the complete link popularity solution.
Paid Web Site Submission
Most search engines share their database of websites. A paid placement in Inktomi, say, would automatically enhance the placement in Excite, WebCrawler, MSN and related search engines. Another category of search engines, e.g. AltaVista offer two types of submissions: paid and free. Opting for a paid inclusion has a higher probability of better ranking. Search engine positioning takes a major leap if websites are submitted to Search Engines by paid submission programs. We undertake Paid Submissions for your site in AltaVista, AOL, Ask Jeeves, Excite, Fast, Hotbot, Inktomi, Iwon, Looksmart, Lycos, MSN, ODP, Teoma, WebCrawler and Yahoo.
Search Engine Optimization Reporting
We understand the client’s need to be periodically informed of the status of the site’s position on the search engines. Every month (IF ONE YEAR CONTRACT, IF ONLY ONCE TIME SEARCH ENGINE OPTIMIZATION, THEN ONLY ONE TIME AT THE END OF SEARCH ENGINE OPTIMIZATION – SEO), therefore, we generate a report that reflects the current search engine ranking of the site. Based on the report, if need be, that is if the website has slid down in position, the site is re-submitted or even re-optimized if required. This process is repeated month after month through out the year.